Know your brilliance
“Would you rather be different or better?"

To come straight to the point: When given the choice, would you rather be different, allowing you to stand out and to be unique? Or would you rather be better, allowing you to be consistent in the service you provide to your clients? And if you have made your choice, what is the specific reason why you opt for being different or for being better? Because it is easier or maybe because it is more difficult?

As you know, I am a Fascinate® Certified Advisor and our recent Fascinate® research shows that, if people had to choose between being different or being better, the majority (73% !) wants to be better.

Why? Because being better is based on rules and constraints. Being better is based on a trackrecord. We learned it when we were growing up: raise your hand, don't speak with your mouth full,... It is predictable and safe. Whilst being different is less safe, more risky and takes a lot more courage.

But in this post(?)-pandemic world being better doesn't do the trick anymore because the rules of the game have changed. It is all about being different. That is why it is important to know what makes you unique. If you don't know your own value, you cannot expect anyone else to know it!

In my vision, knowing your brilliance is about understanding the distinct value you add allowing you to fascinate people. Distinct in the sense of how you are different. Value in the sense of your specialized ability to deliver above and beyond what is expected.

Consciously or unconsciously, you and your personality are already adding distinct value. You are good in your work in many ways, but when searching for your brilliance we are looking for the way in which you are truly exceptional. When you are exceptional, you are tapping into the superpower that comes naturally to you and you act in a way you and only you can move. And when you do that you will fascinate the people around you.

So, when given the choice, would you rather be different or would you rather be better? I  am curious… Don't hesitate to send me a message at [email protected] 

If you want to be different, I have a unique program for you: Your Personal Brand kickstart with Fascinate® . I am the only Fascinate® Certified Advisor in Belgium who uses the personal brand-building methodology How To Fascinate®. All the information about my program can be found here. 

• Discover how the world sees you (instead of how you see the world), what makes you uniquely fascinating to others, what your personal brand archetype is and how to deploy this to trigger other people in a natural way;
• Learn how to be a more confident, effective and inspiring communicator, which leads to stronger (first) impressions and more powerful relationships;
• Identify how you are most and least likely to solve problems, deal with conflicts and achieve results;
• Uncover your communication ‘red flags’ and where you are limiting your impact and influence;
• Find the words to describe what makes you unique and how you add distinct value;
• Create your personality tagline so you can align your personal brand and business to a purpose that empowers and delivers results and impact.