Make sense out of Authenticity -
Free whitepaper
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Nowadays, the call for authenticity has become so loud that we are experiencing a deflation of the word and a growing disbelief in this value. The word authenticity is so overused by people, companies and brands that we’ve become numb to it, as if it has almost lost its meaning.
A common language around authenticity is necessary so we don’t just erase authenticity based on misunderstanding and semantic vagueness.
In this whitepaper, based on research, I will share with you my view on authenticity and the three inspiration sources (Brené Brown, James Gilmore & Joseph Pine, Professor Andrea Semprini) that formed my own definition.
You will learn that:
- Authenticity is a mix of past, present and future.
Being yourself today and tomorrow without ignoring the past baggage you carry with you… - Authenticity is not only about you, but also about the others.
Implying a touch of perception of other people… - Authenticity is a choice and a practice.
Having the courage to show up every day authentically… - Authenticity is your BFF (Best Friend Forever). You didn’t expect that one, right?
Join me on my quest to create a common language around authenticity and to prevent authenticity from becoming a hollow word…
CLICK HERE, leave your details and read this extensive whitepaper.